Your Thinking
and Execution Partner
for What’s Next
Strategic Consulting for
Real Estate and Other Businesses
Real Estate and Other Businesses
We help real estate companies define and refine their market position, create effective value propositions, product offerings, and go-to-market strategies. Our work spans from high-level strategy to practical execution plans tailored to each business stage.
Digital Consulting for Developers
We assist developers in creating high-performance digital sales and marketing tools — including digital twins, interactive presentations, VR/AR tools, chatbots, and visual content strategies — to attract global buyers and partners and boost conversions.
These tools have been proven to accelerate sales cycles by 15% or more and are especially effective in international market operations, where visual clarity and emotional impact are critical to closing deals remotely.
These tools have been proven to accelerate sales cycles by 15% or more and are especially effective in international market operations, where visual clarity and emotional impact are critical to closing deals remotely.
Business Development & Account Management
We help you open the right doors and close with the right partner.
Real Estate Brokerage
(UAE, Europe)
(UAE, Europe)
SME Fast Product Consulting
From market analysis to MVP testing and go-to-market strategy — this 6-module process helps identify the right segment, shape the value proposition, and build a scalable product backed by customer insights and actionable metrics.
Module 6
Marketing Communications
Module 5
Scaling
Module 4
MVP & Testing
Module 3
Product for
the Target Segment
the Target Segment
Module 2
Target Segment & Needs
Module 1
Market & Segments
Trophy real estate is a unique type of property with exclusive characteristics.
Hardly 1–2% of all luxury real estate can be classified as a trophy asset. Below are some common traits that distinguish trophy real estate from other properties:
Thus, purchasing trophy real estate is not only an excellent financial investment, but also an opportunity to experience unique luxury and highlight the owner’s distinguished status.
Hardly 1–2% of all luxury real estate can be classified as a trophy asset. Below are some common traits that distinguish trophy real estate from other properties:
- Historical value — Such properties may have been constructed during a certain historical period. Their history is often connected with outstanding personalities and is rich in legends.
- Architectural value — Most trophy assets are architectural monuments or cultural heritage sites. Renowned architects and interior designers often take part in creating these masterpieces.
- Unique location — They are often situated in exclusive areas with distinctive features, such as proximity to iconic city landmarks.
- Prestige — Perhaps the most important trait that sets trophy assets apart from other luxury real estate. Owning a trophy property emphasizes the high status, nobility, and refined taste of its owner. Such assets never lose their value and can be compared to rare masterpieces that are purchased only at auctions.
Thus, purchasing trophy real estate is not only an excellent financial investment, but also an opportunity to experience unique luxury and highlight the owner’s distinguished status.
Module 1. Market & Segments
Deliverables
Working methods
– Expert interviews with market participants
– Desk research (industry reviews, analyst reports)
– Competitor and product analysis
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Deliverables
- Market-segment matrix showing the specific product requirements of each segment. Purpose: supports the decision on which segment to target.
- Segment growth outlook (current market potential and development forecast). Purpose: supports the decision on which segment to target.
Working methods
– Expert interviews with market participants
– Desk research (industry reviews, analyst reports)
– Competitor and product analysis
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Module 2. Target Segment & Needs
Deliverables
Working methods
– In-depth interviews with target customers
– Customer-journey-map analysis
– Review of current and competitor value propositions
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Deliverables
- Target-customer needs profile and key differences from other segments. Purpose: foundation for the value proposition.
- Need prioritisation: must-have vs. nice-to-have. Purpose: must-haves shape core scope, nice-to-haves inspire differentiating features.
Working methods
– In-depth interviews with target customers
– Customer-journey-map analysis
– Review of current and competitor value propositions
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Module 3. Product for the Target Segment
Deliverables
Working methods
– In-depth interviews with target customers
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Deliverables
- Value proposition and product differentiation for the target customer.
- Product description framed through customer value, highlighting differences vs. alternatives, for internal and external communication.
- Value-proposition - process matrix mapping required changes in company business processes.
- Value-proposition - KPI matrix defining metrics for each VP element.
Working methods
– In-depth interviews with target customers
– Strategy workshops with the client team
Estimated consulting effort: 10–15 hours (interview time excluded)
Module 4. MVP & Testing
Deliverables
Working methods
– In-depth interviews with target customers
– Strategy workshops with the client team
Estimated consulting effort: 5–10 hours (interview time excluded)
Deliverables
- MVP-specific value proposition (what exactly is tested).
- Test plan and success metrics: timing, channel (e.g. landing page & lead capture, pilot sales), KPIs.
Working methods
– In-depth interviews with target customers
– Strategy workshops with the client team
Estimated consulting effort: 5–10 hours (interview time excluded)
Module 5. Scaling
Deliverables
Working methods: strategy workshops with the client team
Estimated consulting effort: 5–10 hours
Deliverables
- Full-product value proposition.
- Scaling roadmap and success metrics: implementation schedule, responsibilities, KPIs.
Working methods: strategy workshops with the client team
Estimated consulting effort: 5–10 hours
Module 6. Marketing Communications
Deliverables
Working methods
– Competitor positioning and channel analysis
– Review of client’s current channels
– Decision-journey analysis
– Strategy workshops with the client team
Estimated consulting effort: 15–20 hours
Deliverables
- Product positioning and core message adapted to all channels.
- Internal-channel improvement plan (website, frontline staff, etc.) including tasks, owners, deadlines.
- Outbound-channel strategy and campaign ideas based on competitive benchmarks and the customer decision journey.
- Marketing-communications KPI dashboard.
Working methods
– Competitor positioning and channel analysis
– Review of client’s current channels
– Decision-journey analysis
– Strategy workshops with the client team
Estimated consulting effort: 15–20 hours
Founder and Managing Director
Michael Khanin
Hi there,
I am a strategist and executive with over 17 years of experience driving growth across Real Estate,
PropTech and DeepTech in UAE and Europe. I love research, strategy, GTM execution,
and commercial operations and have rich experience in execution for proptech, real estate
and deeptech companies with AI and data-driven solutions.
In our work, we rely on several core methodologies, with a special focus on Kondratiev economic cycles and MANBRIC convergence.
I am a strategist and executive with over 17 years of experience driving growth across Real Estate,
PropTech and DeepTech in UAE and Europe. I love research, strategy, GTM execution,
and commercial operations and have rich experience in execution for proptech, real estate
and deeptech companies with AI and data-driven solutions.
In our work, we rely on several core methodologies, with a special focus on Kondratiev economic cycles and MANBRIC convergence.
Experts and Advisors
Expert in competitive strategy, marketing
communications, and product go-to-market strategies
communications, and product go-to-market strategies
Anastasia Stewart
Experience and Expertise:
Over 15 years of experience in marketing and sales management across retail, services, and education sectors.
Focus areas include:
How she supports real estate agencies:
The real estate agency market today suffers from generic positioning and weak differentiation. Instead of “magic” formulas or imposed methods, Anastasia builds structured systems around value propositions and communications. She helps agencies break out of sameness, define their competitive advantages, and translate strategy into actionable marketing.
How she supports developers:
New and small-scale developers in a shifting market often need to meet sales targets without a strong brand or partner network. Anastasia helps craft a clear value proposition, positioning strategy, and communications - both for end buyers and the partner ecosystem. Her marketing approach is built on trust, not noise.
How she supports SMEs:
Small and medium-sized businesses often lack a clear go-to-market plan, positioning, and understanding of why their product matters to the customer. Together with clients, she builds a competitive strategy, develops the messaging architecture, and prepares marketing tailored to the cultural and behavioral specifics of the region.
Why clients work with her:
Anastasia is a strategist who starts marketing with the question “What is our strength?” and finishes with system-level perception management. She doesn’t offer flashy ad campaigns or isolated content but builds a full architecture of positioning, differentiation, and trust. Her value is especially clear when a business needs to claim a meaningful place in the market, articulate a strategic promise, and engage in a long-term game with the ecosystem.
Over 15 years of experience in marketing and sales management across retail, services, and education sectors.
Focus areas include:
- Competitive strategy, product marketing, marketing communications
- Implementation of Customer Journey management systems
- Projects with developers, construction companies, distributors, insurance brokers, and manufacturers
- Expert-level content marketing and social media promotion strategies
How she supports real estate agencies:
The real estate agency market today suffers from generic positioning and weak differentiation. Instead of “magic” formulas or imposed methods, Anastasia builds structured systems around value propositions and communications. She helps agencies break out of sameness, define their competitive advantages, and translate strategy into actionable marketing.
How she supports developers:
New and small-scale developers in a shifting market often need to meet sales targets without a strong brand or partner network. Anastasia helps craft a clear value proposition, positioning strategy, and communications - both for end buyers and the partner ecosystem. Her marketing approach is built on trust, not noise.
How she supports SMEs:
Small and medium-sized businesses often lack a clear go-to-market plan, positioning, and understanding of why their product matters to the customer. Together with clients, she builds a competitive strategy, develops the messaging architecture, and prepares marketing tailored to the cultural and behavioral specifics of the region.
Why clients work with her:
Anastasia is a strategist who starts marketing with the question “What is our strength?” and finishes with system-level perception management. She doesn’t offer flashy ad campaigns or isolated content but builds a full architecture of positioning, differentiation, and trust. Her value is especially clear when a business needs to claim a meaningful place in the market, articulate a strategic promise, and engage in a long-term game with the ecosystem.
Head of Real Estate Brokerage
Liudmila Lukina
Liudmila is a highly professional real estate broker with over 15 years of experience in deluxe real estate both in Russia and the UAE.
Her commitment to hard work, integrity, and persistence is evident in every aspect of her professional conduct. Known for her personal approach, she quickly establishes trust relations, ensuring that clients feel comfortable and confident from their very first interaction. Punctual and flexible with a strong work ethic, attention to detail, and positive attitude. Her thorough knowledge of the real estate market, legislation, and negotiation, along with these attributes, allows her to stand out in the industry.
Her commitment to hard work, integrity, and persistence is evident in every aspect of her professional conduct. Known for her personal approach, she quickly establishes trust relations, ensuring that clients feel comfortable and confident from their very first interaction. Punctual and flexible with a strong work ethic, attention to detail, and positive attitude. Her thorough knowledge of the real estate market, legislation, and negotiation, along with these attributes, allows her to stand out in the industry.
We work with companies not only on strategy development — we support its implementation. More than half of our clients return with new challenges, and about one-third engage us on an ongoing basis, treating our team as an external strategic resource.
Selected Projects
Expansion strategy for an engineering distribution company
Positioning and sales strategy for an online identification service
Competitive strategy for a meat brand and retail chain
Communications strategy for a medical holding company
Brand strategy for a beauty and cosmetics retailer
Competitive strategy for an alcohol and cosmetics distributor
Positioning strategy for an international airport
Competitive strategy for a building materials retail chain
Marketing strategy for a medical VR/AR technology project
Competitive strategy for a dental clinic network
Business development strategy for a window systems manufacturer
Competitive strategy for a global online broker
Development of a “Private Label Factory” concept for a distribution company
Competitive strategy for a coffee distribution brand
Product strategy and marketing communications strategy for a ready-made meal producer
Competitive strategy for a meat processing holding
Competitive strategy for a packaging materials distributor
SMM strategy for a construction company
Competitive and communications strategy for an international children’s festival organizer
Marketing communications strategy for a major DIY distributor
Value proposition development for an automotive dealership
Positioning and promotion strategy for a specialized business center
Go-to-market strategy for a new product from an insurance broker
Product range and brand development strategy for an online furniture retailer
Competitive strategy for a real estate development company
